When it comes to promoting affiliate products, there are wide selection of strategies that can be utilized to help affiliate sales and the best part is every one of of them work to one extent or another. While the specific tactics can vary to a great extent, all of them succeed for the same reason. They combine the three keys to maximizing affiliate sales. In order to achieve success, you should find a combination of intent or need of your reader, the product you’re promoting to them, and the way that you promote it. If all 3 of these factors are lined up, then you’ll get the best conversion rate and more affiliate sales. Here’s a closer look at all 3 keys and what they mean for a affiliate sales campaign.
The first is reader intent. This really is where a lot of affiliate marketers falter. They create great content and do everything correct in terms of promoting the product, but they overlook what their readers expect. This is especially true when you do affiliate marketing through a blog. The problem is that there is no way to guess the intent of your readers. You can assume that they’ve got at least a passing interest in your topic area because they’re at your website, but that does not mean that you know exactly what they want. One of the better ways to find out why people are at your website is to take a look at the blog comments or related comments on the most popular social networks. This will give you a good idea about what your readers are looking for.
The next thing you should do to increase affiliate sales is to make sure that the product that you’ll be promoting is aligned with what the readers are looking for. For example, if you are have a website that is targeted on body building, then promoting an affiliate program for a website hosting company will definitely miss the mark. At minimum you know that your readers are interested in exercise. To get more specific, most of them are probably thinking about gaining muscle mass, muscle definition, or proper nutrition. With that in mind, it might considerably more effective to promote affiliate products associated with those issues. For example, promoting a new ebook about increasing muscle mass or a new daily supplement would match the readers intent much better than a website hosting program.
Now that you have a better understanding of your readers intent and have chosen an affiliate offer that meets their interests, it’s time to concentrate on your message. For instance, if all you do is throw up a banner inside your sidebar, then most readers will simply ignore it. This is because you have not tied the product into their needs. There are exceptions to this rule however. A well designed banner will actually do the tie-in for you. Unfortunately, high quality banners are few and far between in most niches. A much better strategy would be to make a page or blog post about the product and the way it would benefit anyone looking to improve their muscle mass or are searhing for a new supplement.
If you are missing any one of these three key elements, then your conversion rate will suffer. However, if you can combine the intent of the reader, your affiliate promotion, a compelling message to get their attention, then your affiliate sales will skyrocket.
Tagged with: affiliate marketing • affiliate sales
Filed under: Affiliate Marketing
Like this post? Subscribe to my RSS feed and get loads more!
I think it is definitely important to address conversion rates, as this post does, but lets not also forget that in order to increase affiliate sales online, you have to generate traffic to your website.
So, before creating a site or blog, make sure it not only speaks to your readers, but also to search engines so your sight is actually visible on the net and people can find it when searching for relevant terms.
Thanks for stopping by! You are certainly correct and thats the whole problem in a nutshell sometimes, isn’t it? You gotta keep both the search engines and your visitors both happy.