If you are trying to find a better method to monetize your website, then considering selling  direct adsmight be a excellent choice.  For the most part people automatically take for granted that techniques like Adsense and affiliate marketing  are going to be their best options, and they might be.  Selling direct ads can either act as a supplemental form of income from your website or your main income.  If you  have not considered direct ad sales then here are a few things to consider.

Firstly, let’s quickly look at precisely what selling  direct ads means.  Essentially, you are selling advertising space on your  website, much the same way that a magazine does.  However, instead of offering a page spread you are offering banner space.   This could be a big banner in your header or a small 250×250 in your sidebar.  Anywhere that you currently have Adsense ads  or banner could be a potential candidate.  You can even sell ad space in your footer.

Now that you know what direct ads are, here is a quick look at how to do it.  All you need to do is create a small  advertising page.  These pages differ greatly if you take a quick look around the web.  A number of are quite short and have nothing  more than contact information and rates.  On the other end of the spectrum are pages that have rates, contact information,  and detailed website analytics.  It is really up to you.

The most important thing to consider is how much you are going to charge.  Unfortunately there is not a blanket rate that fits  in all niches or with all websites.  It really will  vary on a case by case basis.  When choosing how much to charge, there  are several variables to think about.  The first is what niche you are in.  The more competitive the niche, the more you can  charge.  This is often true if you have a general website as well.  An additional thing to consider is your level of traffic.  More  traffic is always better, however if your traffic is very targeted or built on repeat visitors then you can charge extra.   A further thing to consider is your Google rankings for various keywords.  If you are ranking well for more than a few keywords then  this could be used to justify higher rates as well.

So the big question is whether or not selling  direct ads is something that would work in your website.  In most cases, it is  possible, however your niche will dictate how successful it is.  Another thing to consider is whether or not these extra  ads will hassle your readers.  In most cases it will not however if you do see a slight dip in traffic, especially repeat  visitors then you may want to try and show these ads in a less intrusive way.  A simple “Sponsors” section in your sidebar  or header can be a great way to sell direct ads and still uphold a good relationship with your readers.

You should also decide whether or not your ads will have follow or no-follow links.  Google doesn’t particularly like  websites to sell follow links.  It is usually best to make sure and let advertisers know that the links will be no-follow   If they buy direct ad spots regularly on a number of websites, they probably already take for granted that the link with have the  no-follow attribute. 

Remember,  selling  direct adswill not  compromise your current monetization methods.  Creating an advertising page takes  very little time and in the end the benefit will be well worth the 15 minutes it takes to create a direct ad sales page.

If you don’t have a website or a blog, find out how you can get your own money making website up and running in less than a week by visiting the site below:



My Affiliate Power Site

Share

Tagged with:

Filed under: Internet Marketing

Like this post? Subscribe to my RSS feed and get loads more!